For the newbie or expert, this two day course will provide you with everything you need to confidently buy digital media. You'll learn how to find and target audiences in Google, Facebook, Amazon etc., as well as establish a budget for your campaign.Learn how to effectively buy Digital, TV, Radio and Print media. You will gain tools, frameworks and systems to make an in-house team lower costs and be more effective.
Certification Prep Media Buying are instructor led training sessions to provide advertisers advanced strategies to integrate the elements of ad creation and management to further optimize campaigns in Ads Manager and Business Manager. This training will help you prepare for the Facebook Buying certification exam, which measures competency in campaign management to reach business goals required to buy ads on Facebook platforms.
Facebook works off of an objective buying bid model, so whatever it is that you want to actually achieve you can be very specific about it and Facebook will pursue that objective within your target audience. Do you want video views They will get it. Do you want offer claims They will get it. Site visits, site engagements. Do you want app downloads Do you want app engagement do you want people to attend an invite to an event These are all very specific objectives that you can set out in the Facebook ad buying tool.
This module teaches you how to create an all-encompassing social media marketing strategy. It starts by providing best practices for planning and conducting research into your strategy, and covers topics such as owned research, accessed research, desk research, audience research, competitor research, and social listening. You learn how to set measurable objectives and KPIs for your strategy, and how to analyze and track your activities. Finally, you learn how to build and execute your strategy, and how to measure its impact and performance.
Get ready for the next 5 weeks! This week we will meet your instructors and get to know the other students in the class. We will cover what you can expect from the training and how to get the most out of your time including grading, participation, and how to achieve your coveted Media Buyer Bootcamp certificate.
Why so cheap We want to put our best foot forward and give you the skill & tools you need to succeed so as your career continues you continue to come back to us for our top ranked training & certifications.
The instructors in this Bootcamp are sought after by some of the biggest brands in the world to fix their paid media in the post-privacy world and pride themselves on taking clients from 7-figures a year to 7-figure a month using the strategies you are going to be given in this bootcamp.
The IAB Digital Media Buying and Planning Certification (DBPC) is a defining industry credential for digital media buying and planning professionals. Individuals who earn the certification have demonstrated their knowledge and competency in the content areas outlined in the DBPC Exam Blueprint, and are dedicated to upholding high standards of ethical and professional practice in the industry. Individuals meeting eligibility requirements must pass a multiple-choice exam in order to qualify for certification and earn the DBPC designation.
Digital Media Buyers and Planners work closely with Advertisers and Publishers to deliver exceptional service throughout the media buying lifecycle. They accomplish this by developing media objectives, creating strategic digital media plans, negotiating terms and conditions, and optimizing campaign performance while purchase audience-targeted advertising space to deliver a designated marketing initiative.
Do you wish your media buyers could handle more ad spend, more accounts, and more campaigns Do you wish that they could look at the results, determine next steps, and actually advise YOU on what to do next Our proprietary heuristic-driven approach to teaching will produce absolute savages who can take your organization to the next level and take you out of marketing, forever.
Take the full 4 1/2-Day media buying program for optimum media buying training and knowledge ...or customize your own class schedule, selecting only the days you feel you need, detailed below. Students who enroll in the full 4 1/2-Day Media Buying Program will \"graduate\" with total confidence in their ability to analyze, plan and negotiate the best value for their clients or company in any mix of media.
Media buying in advertising refers to the process of negotiating and purchasing ad space on one or several marketing channels. The purpose is to find the right spot, time, and context to deliver your content to the right audience.
Most of us have some awareness of TV media buying, the process by which advertisers purchase time to run their commercials, but the media buying definition covers a much wider spectrum of media purchases than even that.
When engaged in direct buying, a media buyer reaches out directly to a specific publication, website, or other advertising entity to hash out the price and other details of their desired ad placement. Direct buying can, therefore, be more customizable than other methods of bulk or targeted media buying in advertising (like programmatic media buying), but it can also be significantly more time-consuming.
Though they may seem different, the practices of media planning and buying are connected on a fundamental level, so much so that the process of media planning could be considered the first and arguably most important step in the process of media buying itself.
In other words, if the media buying definition encompasses the entire process of purchasing ad space, the media planning definition would encompass the entire process of selecting which ad space to purchase.
And modern media buyers come in many forms. There are large media buying agencies, small media buying companies, and even online digital media buying platforms designed to facilitate direct media purchases by brands or advertisers.
Likely somewhere in between you having a few clients to you being in a position to hire a media buyer, you have created standard operating procedures (or SOPs) that you can scale as your company grows. This can include processes that can make your employees even better at their jobs. These SOPs can be basic protocols that you learned from writing bad copy vs copy that actually converted.
Take the time to keep an eye on the cold hard stats. This affords media planners and buyers the opportunity to change their media buying strategies mid-stream, so that they may be able to correct errors in their initial plans before too much damage is done.
Having a clear goal in mind to begin with will help you target marketing channels and avoid pitfalls. It will also give you a baseline for determining whether or not your media buys were successful later on.
Doing so is obviously important in optimizing your campaign and avoiding errors, but it will also grant you a more comprehensive perspective on your media mix, which will in turn be a direct benefit to your individual media buys.
A good media buy exposes your brand to the right people at the right time in the right place and in the right light. It helps make a meaningful connection between a brand (or creative project) and its audience.
Media buyers in training just do uploads, website quality assurance, speed tests, and name, edit, and update stats. We rotate the senior media buyers the trainees do these tasks for to get multiple opinions of their work.
James Van Elswyk is a native advertising expert who owns multiple brands and businesses, including Symphony Agency, Purple Leads, Purple AdLab, and Geek Out Education. After starting out as a one-man affiliate, James now runs a team of 55 full-time employees around the world. James is A leading expert in clicks and conversions, and outside of his entrepreneurial endeavors, James owns a charity that educates underprivileged people on how to media buy.
This course is designed for corporate executives, marketing managers, political candidates, and small business owners who make media buying decisions. Students will learn about media from a buyer's perspective. They will learn about media buying pitfalls so they can avoid purchasing errors. Participants will learn to differentiate between the numerous and often confusing media options. Students will also acquire the tools necessary to make wiser media buying decisions, which will lead to increased profitability for their organizations.
Randall P. Whatley is president of Cypress Media Group, an Atlanta-based advertising, public relations, and training firm. Whatley has been a media buyer for 33 years. He has bought media in over 200 U.S. markets for a wide array of clients. After two decades of media buying, Whatley has developed unique insights into the media buyer/station rep relationship.
Cypress Media Group presents this seminar as an on-site offering at your work location or at an off-site location of your choice. We can customize this training program to suit your precise training needs.
For economic reasons, this seminar is only offered to groups of roughly three or more people with the same training needs. If you have a group with similar training needs, please call us at 770-640-9918 or E-mail to discuss your interest.
The Digital Media Buying and Planning course will deepen your working knowledge of digital buying and planning. Throughout the day we will review the entire media buying and planning process from start to finish with group discussions throughout.
Data is the currency of digital marketing. It is at the core of every marketing and media decision made online and its importance is only growing. As reliance on data to make marketing decisions increases it is important that you, as a digital marketing professional, have a good understanding of how data is gathered, implemented and governed so you can make the best possible decisions and see the best return on your marketing efforts. 59ce067264